About Us


business is done through the lens of mutual trust, integrity, professionalism and long standing relationships.

“We believe firmly that when you build strong relationships, business will follow.” 

– VSA Sales Team

Southwest Territory

VSA Inc. has been serving the Southwest territory since 1935, which include Alabama, Arkansas, Florida Panhandle, Louisiana, Mississippi, Oklahoma, Texas and Western Tennessee.

Working With VSA Has Its Benefits

85 Year History

VSA Inc. formally known as Vogal – Swygard was founded in 1935. Richard (Dick) Cole started out as a salesman in 1974 and became President/Part Owner of the Dallas location in 1981.

Expert Sales Team

We have a hunger for culling more business. One thing that sets us apart is our sales team. We have enough experience to be trusted in the industry, but enough drive that our team will still be making sales 85 more years. When your goal is to build long-term relationships, it’s important to be here long-term. We’re in it for the long haul.

Its About Relationships

How we build relationships is simple – we’re there. Our principals and customers often tell us that they hear more from us than any of their other reps. We consider that an honor. We’re out there working hard – always following up, proactively checking in and making sure that everything runs smoothly. We don’t wait for customers to reach out to us when there’s a problem. We check in with them frequently so we can fix bumps in the road before they become problems.

A Company of Our Word

We’re a company of our word – when we say we’re going to do it, we do it. No matter what it takes to make that happen. This cultivates trust, so our customers know that we have integrity. When we represent a company, our customers know that we honestly believe in their product. We represent only premier manufacturers, and our customers know it. The VSA name carries a stamp of quality and integrity. 

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Our Team covering the southwest territory

President

Dick Cole

President
Factory Sales Representative (South TX, Waco, Austin, San Antonio, Corpus Christi, Rio Grande Valley)

Joe Maldonado

Factory Sales Representative (South TX, Waco, Austin, San Antonio, Corpus Christi, Rio Grande Valley)
Factory Sales Representative (Houston - College Station- Galveston- Beaumont, TX)

John Thornton

Factory Sales Representative (Houston – College Station- Galveston- Beaumont, TX)
Factory Sales Representative (OK, AR, Western TN)

Josh Gilmore

Factory Sales Representative (OK, AR, Western TN)
Factory Sales Representative (West TX, Ft Worth TX, TX Panhandle)

Phillip Bailey

Factory Sales Representative (West TX, Ft Worth TX, TX Panhandle)
Factory Sales Representative (East TX, LA, MS)

Randal Corley

Factory Sales Representative (East TX, LA, MS)
Factory Sales Representative (North TX, AL, FL Panhandle)

Todd Cole

Factory Sales Representative (North TX, AL, FL Panhandle)